Cliksource

It is not enough to get visitors to your site. You want to keep them coming back. The easiest way to do this is to make your site as sticky as possible.

Sticky means that when your visitors get to your site, they stay for awhile because you offer lots of good content. It also means they return because they like what you have to offer.

There are many ways you can make your site sticky. Here are five ways to help you:

1. Create a forum.

A forum will make your site more interactive. It’s also a chance to chat with readers and customers. Using a forum makes it possible to connect with your visitors and find out what they are really looking for in a product.

This is some of the most valuable business intelligence you can possess. By knowing what visitors want, this will help you tailor your offers to fit their needs. You will make more sales.

2. Start a blog.

A blog works very similar to a forum in that it can be interactive through comments. Blogs also rank well in the search engines, so they’re a great search engine strategy for your business.

When visitors comment on your blog or ask questions, make sure you answer. Start a dialog with your readers.

3. Offer surveys or polls.

Surveys or polls are another way to not only connect with your visitors but to also find out what they are looking for. Give your visitors a way to respond to you. Surveys and polls are easy to create. Just find a forum in your niche and find out what people are asking; specifically, what are the most commonly asked questions. It won’t take you long to create your survey or poll then.

4. Offer a list.

List building is an intregal part of any business building strategy. It allows you to recycle your traffic and build a relationship with your visitors. Consistent marketing combined with valuable offers will allow you to increase your conversions on your sales.

Ultimately, the secret to effectively marketing with a list is repetition.

5. Update your content frequently.

Regardless of whether you offer a blog, or just a website, make it a point to update your content periodically. One of the easiest way to do this is through the use of RSS feeds.

RSS stands for Really Simple Syndication. By adding RSS feeds to your site, you are adding content that is updated automatically. In other words, it’s dynamic content.

Writing product reviews, articles, FAQs, and other content are also a great way to make your site sticky.

Like these tips? Then sign up for Mastering Search 101: a free ecourse to help you find all of the content you need for your websites. Get a free keyword research course to help you write keyword rich content.

Jinger Jarrett is the author of “Internet Marketing to GO! Cashing in on Google”, available on Amazon.