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The simple target of article marketing is to persuade, not to drive interested visitors to your online home business opportunity site. People, who are excited to get something useful for their own online business opportunities after they have read your article. Right?

I do not handle important topics about online business opportunity article content, like the title, teaser, keyword density, promise of the article or usefulness here, only some key technical things, which are easy to do.

1. Pick Highly Targeted Search Terms.

People search information by using search terms and your job as an online business opportunity marketer is to respond to these terms by using keywords, which both describe the promise of the landing page and fulfil the information needs of the searchers of legitimate online business.

2. Use Long Tail Keywords.

By long tail I mean terms with four or five words. These are effective because they each include several search terms. An effective tactics is to build a keyword family around one root word. In this article the root word is online business and an example of a long tail keyword is online home business opportunity.

This kind of keyword family is highly related also internally.Your article should include each of these online business opportunity terms at least once and the main keyword should be already in the title.

3. Pick Around 10 Search Terms For Each Article.

SEO is an effective marketing strategy for your online home based business opportunity. After you have build your keyword family of around 10 terms, add all of them into your keyword list. You have to select one as your major keyword and another one as your second important keyword.

The search terms can have between 20 to 100 searches per day depending the competition on the search engine result page. As a simplified rule we can say that if all the sites on the first result page have a lot more backlinks than what your site has, you have minor chances to rank well.

On your next article marketing article, you can have another major keyword from the same list. Now it is important to track the growth of the search engine ranking per each keyword you have used for your online business opportunity.

When you see that some search term is sensitive to your actions, set your target to reach the first page or even the pole position on the search engine result page. I do not target to become number one, the first page is enough for me. There is a simple reason for this. To get the pole position needs in most case too much time and effort.

4. Use 3 Hyperlinks In The Bio Box.

Bio Box is your short text add with the target to persuade your reader to click your online business opportunity link and to enter into the landing page. Bio Box is the only place, where you can use hyperlinks.

The search engines see the hyperlinks with search terms as anchor texts, which tell them, which keywords are important for this article. Most article directories accept several hyperlinks, so it is very effective to use at least three.

Juhani Tontti, B.Sc., Marketing. When You Have A List Of Small Things For The Article Marketing Of Your Online Business Opportunities, It Will Persuade More Visitors To Your Online Business Opportunity.