Email marketing means communication with your subscribers. How effectively do you communicate is the most important question to ask. The next thing to ask is how would you communicate with your friends and family? The answer should be obvious. You communication is effective when you are not trying to ‘fake’ it.
Analyze the emails written […]
It is not enough to get visitors to your site. You want to keep them coming back. The easiest way to do this is to make your site as sticky as possible.
Sticky means that when your visitors get to your site, they stay for awhile because you offer lots of good content. It also means […]
Women today have less and less time to do the things they want to do, like shopping due to family commitments and having in most cases a full time job too and this is showing itself in the behaviour of shortened online shopping.
One such company who realised this early on, decided to completely change […]
Every company is looking to get consumers to spend their money. Consumers need our services, our product, or our help. How does a company get their product to customers? Through a store front, website, and some will even bring it to the individual’s front door! The idea of a store front and other means of […]
Website copywriting faces a big challenge these days. Prospective clients and buyers get tired of reading the same promotional messages on every website.
Everybody promises, “Insider tips to take your business to the next level.” Or, “Transform your life in 7 easy steps.”
Once you have an established site and you are getting some level of traffic, you can start to think about how to get the most money out of the traffic you are already getting. This is called monetizing your site, and it’s how you will get paid from people visiting your site.
It is common […]
Where have I landed?
What do I do, get or buy from here?
These 2 questions needs to be answered for your website visitors within the first 3-5 seconds of them landing on your page.
If you’re able to effectively answer these questions and your visitor doesn’t leave, then you have no more than 5 more seconds to […]
This is a question many website owners ask me when we first start working together. I’ll give you an answer from a good friend of mine, that is a specialist at list building and landing pages. He always uses the analogy that trying to sell to your customer before getting to know them is a […]
Firstly, regardless what you may have heard about website promotion, I want you to note: Gone are the days when any poor website or blog got lots of attention with just a bit of clever website promotion.
That is truly good news for you. How? Well, now those who do good or great work are rewarded […]
Just like the offline world, one should never confuse marketing for sales. Online, the disparity between the two is quickly brought to notice when stats in the log-file show numerous visits with no sales made. This is why it is prudent to first streamline your conversions techniques in increasing web revenues. Conversion happens as a […]
What is your web strategy? Does your site need to generate sales leads? If so, how is it working? Do you know the basic metrics for traffic and conversion? How about more advanced metrics such as conversion by entry page or conversion by search term? How many clicks to conversion? How many bounces off of […]
We have seen that you can increase your revenue by increasing your traffic, merchandising and improving your C.R (Conversion Rate). Though you should use all the three techniques, there is a particular order in which when applied will result to making more money more easily and consequently is more effective. This order has such far […]
Last week we looked at Adsense etal that have proven to be both powerful and effective revenue streams as a compliment to your primary offer. However, most internet businesses still search for methods to increase their total revenues. Indeed most websites are producing far below their potential. There are three main ways you can increase […]
Well, it is if you pay attention to the details. Here are 12 traffic conversion secrets that even a newcomer to Internet marketing can do:
1) Refine your Unique Selling Proposition (USP). What makes your product different, special, better or more desirable? That’s the USP. Now get the answer to that question down to one or […]
Once you’ve told the product story, how do you get them to push that ‘buy button’ again? Here are some traffic conversion hot buttons to add to your site today:
1) Expose your competition’s warts. You can expect popular products to attract competitors. Study the competition and find the weaknesses or differences that you can […]
First let’s cover what a list is, exactly. A list is when you have an opt-in form somewhere on the Internet - usually on your website where you’re selling information products.
The visitor sees an offer, usually for a free ebook, report or newsletter of some sort, and he or she enters their […]
Niche marketing simply means you’re advertising to group of people you decide to market to solely. These people all share a common interest. Niche Marketing is the literal contradiction to marketing to a universal group of people that don’t have something in common such as we see much of the time with TV commercials.
It’s the […]
And another reason: somehow the aim to a high conversion rate requires more skills than a pure traffic building. It is just more challenging, more brain work!
So how to increase the conversion rate? Okay, if we look at the term more closely, it means that more site visitors will do the desired action during their […]
There is new software I have been testing on one of my websites that has dramatically increased my closure rate on the site. The software is named virtual smart agent and it acts like a virtual sales agent on your site. In the past I tested live chat and a few of the other software’s […]
The longer you can keep visitors at your website, the faster you can develop a relationship with them. Once your website has captivated their interest, there’s every chance they may go on to buy your product or service. Try adopting these 10 Ways to Keep Visitors at Your Site Longer.
1. Provide good content - The […]